Ask Hunger Branding
Brand story:
A quick service restaurant startup with a vision to serve fast food at the highest quality and consistently great taste. They wanted to expand their brands across cuisines, like healthy or regional food etc. in future and wanted to pursue in franchise business model.
Scope of project:
I was responsible for creating a complete brand identity- logos, menus, store layouts, posters, product photography, Onboarding them on the social media platform, managing it and creating content for them.
'ASK' Logo exploration
Based on the requirement I had to create the logo for their umbrella brand 'ASK food and beverages'. So keeping the story in mind I started with the basic food shapes and explored using 's' as the infinite with the thought of infinite consistency in serving food.
And I came to a point where we could lock some options and iterate further. Hence, we proceed with 2 options: one with the dish and the other one with a leaf on the letter 'a' with a thought of 'serving freshness'.
Coloured and final:
The next step was to create the restaurant logo. Here are some explorations:
Since it was going to be a fast-food restaurant, so I used icons and styles to support that along with the orange colour which urges the craving.
After exploring a few more, we end up finalising the below one:
Another restaurant that I explored, was still in WIP, they were about to serve only healthy and veg food in this one.
Menus:
For menus, I started keeping colour psychology in mind and since it was opened just after covid, that means I had to think on the hygiene and safety section as well. So I made a folding version of the menu and another one later on to expand there menu.
Food Photography:
Restaurant visualization:
Real site images:
Mockups for packaging
At the end, we used stickers in the packaging:
Social media posts:
Results:
While I was creating good quality content for them, I was also running campaigns on Instagram, FB and Google as well.
This results, in 2k+ daily reach, 800+ daily impressions and driving 25+ customers (which was a very big number for such a small town)
Ask hunger IG
Unfortunately, they had to close down before the second wave of COVID and ongoing restrictions on the food & beverage industry after 8 months of operation.
Thank You!
